The menopause symptom nobody warns you about: your hair.
Everyone talks about hot flushes. Nobody mentions the brush that fills up with hair every month. Hereâs a two-minute routine with a serum clinically tested to increase hair density, and a date to check itâs working for you.
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FREE
Pre-wash mask40,90 ⏠-
FREE
Hydro Serum25,90 ⏠-
FREE
Scalp Massager11,90 ⏠-
FREE
Wet Detangler13,90 ⏠-
FREE
Mask sample2,49 âŹ
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FREEPre-wash mask
40,90 ⏠-
FREEHydro Serum
25,90 ⏠-
FREEScalp Massager
11,90 ⏠-
FREEWet Detangler
13,90 ⏠-
FREEMask sample
2,49 âŹ
âItâs the menopause. Thereâs nothing to be done.â
It crept in somewhere after 40. Same shampoo, same routine as always. But more hair in the brush, in the shower drain, on your jumper, all over the carpet.
You asked. The answer was always some version of the same thing.
So you did what any woman would. A better shampoo. Biotin. A mask on Sundays, an oil for the ends. Your hair felt softer and looked shinier, but the brush filled up just the same, and your ponytail keeps getting thinner in your hand.
It isnât just the menopause.
Itâs what the menopause changes, under your scalp.
Everything you tried worked on the wrong part.
Shampoo, masks, oils and biotin all look after the hair you can see. Thatâs why your lengths felt better. But whether a hair stays or falls is decided somewhere else: under your scalp, in the follicle it grows from.
After 40, three things change down there. None of them shows in the mirror until months later.
It starts with your estrogenâŠ
In perimenopause, estrogen starts to fall. Estrogen helps keep hairs in their growing phase, so as it drops, the growing phase gets shorter and more hairs move into rest too early. A few months later, they come out in the brush and the shower.
Youâve probably heard of DHTâŠ
DHT is a hormone your body makes from testosterone. Every woman makes some, and while estrogen is high, it keeps DHTâs effect in check. When estrogen falls, sensitive follicles start to feel it. With every cycle the follicle shrinks a little, so each new hair grows back finer than the last.
Most of it was gone in a minuteâŠ
Shampoo is rinsed off after a minute or two. A mask stays on the lengths. Tablets go through your whole body before anything reaches your scalp. Nothing you used stayed at the follicle, every day, where all of this happens.
All three happen in the same place, and itâs the one place nothing you tried ever reached.
So first, one thing you can know for sure: how hair grows.
Every hair on your head keeps its own calendar.
Each hair grows, rests, falls out and is replaced, on its own schedule. Thatâs why losing some hair every day is normal: itâs usually put at 50 to 100 hairs a day.
The hair is actively growing. On a healthy scalp, around 85 to 90% of hairs are in this phase at any one time.
The hair stops growing but stays in place. When more hairs than usual are resting at once, hair looks thinner.
The old hair falls out and a new one starts in its place. From there it grows roughly one cm a month and the cycle repeats.
What this means for you. If you still find a handful in the shower a few weeks into a new product, itâs mostly hair that stopped growing before you started. New hair needs time, and by about month three, the hairs that were resting at the start have made way for new ones. Thatâs the first fair moment to compare.
And that changes the question from âwhich product should I try next?â to âhow will I know this time?â
You need a plan, a date to check, and something from day one to compare against. In other words: a protocol.
A leave-in scalp serum and a two-minute routine, for less hair loss and denser hair.
Growth Serum is a light, water-based serum from SkinFairytale that you leave on your scalp. No rinsing, no greasy roots, no change to how you style or colour your hair.
What makes it a protocol is the plan around it: two minutes every morning and evening, a first check at month 3 and a second at month 6. You know when to look, and youâre never left guessing in between.
Remember the three changes? This is what the routine does about each one.
A pea-sprout extract that helps hairs stay in their growing phase longer.
Caffeine, shown in lab tests to counter testosteroneâs effect on hair follicles.
It stays on your scalp, never rinsed off, so it works all day.
And this time youâll know: a photo on day one, a check at month 3 and month 6.
What does that look like on an ordinary day?
Two minutes in the morning. Two in the evening.
The same three steps each time. Why twice? It gets you the same results as the study and turns into a habit you donât skip.
The two minutes arenât the hard part. The hard part is the stretch when youâve done everything right and the mirror still looks the same.
So you wonât be doing it alone: we email you each month with whatâs normal at that stage, and remind you when itâs time to take your check-in photos.
âAs with anything, discipline and persistence matter. ⊠This serum really works: I have lots of new young hairs, and theyâve grown surprisingly fast.â
Thatâs the how. Now the why: whatâs in the bottle?
Youâve tried biotin. Youâve tried caffeine. You havenât tried these two.
The shampoo, the tablets, the lotion a friend swore by: read the labels and the same few names keep coming back. Growth Serum has those too. But itâs built around two plant-derived ingredients you probably havenât tried yet.
An extract of pea sprouts, developed in Switzerland. Helps reduce hair loss and stimulate hair growth.
Made from the cells of the turmeric plant (Curcuma longa). Helps reduce hair loss and supports fuller-looking hair.
Plus the ones you know, for scalp care, in a base of rosemary water:
Silicone-free · No added fragrance · Vegan
Both are plant-derived, and the serum is dermatologically tested. Itâs a cosmetic, not a medicine.
But new doesnât mean better. How do I know any of this works?
Donât take our word for it. Look at the measurements.
An outside lab used a microcamera to count the hairs on the same patch of scalp in people aged 25 to 65: before Growth Serum, after 3 months and after 6 months. Hereâs what it found.
Month 3 and month 6 are also when you take your own check-in photos.
Tested on the serum itself. The finished Growth Serum, not single ingredients by themselves.
Measured, not judged. A 400Ă microcamera measured and recorded the result. Nobody was asked how their hair âfeltâ.
Run by an outside laboratory. We commissioned the study. They ran it and analysed it, and the result is statistically significant.*
Read the full clinical study (PDF)Â â
What do the numbers mean?
Each circle marks one follicle, an opening in the scalp, and the number shows how many hairs grow from it. More circles, and more 2s and 3s, mean denser hair on the same patch of scalp.
*Instrumental measurement with a microcamera (Callegari 1930 Soft Plus). Independent study commissioned by SkinFairytale, n = 10, p = 0.00013 at 6 months. In the study the serum was applied once a day. The 3-month figure was not tested for significance on its own. Results vary between individuals.
What do those six months look like for me?
Your protocol, month by month
The protocol has two phases. Phase 1 takes you to your first check at month 3. Phase 2 takes you on to month 6.
From your start photo to your first check.
Twice a day, morning and evening. Some notice less hair in the shower in the first weeks, for others nothing changes yet. Both are normal.
The month most products end up in a drawer. This time your first check is already on the calendar.
The first fair moment to compare your hair with the start, and right where the study took its first measurement.
Here, you decide. Carry on to the full six months, where the study measured the biggest change, or stop here if this was enough. Until you confirm, nothing ships automatically.
The same routine, up to the full six months.
Same two minutes, morning and evening, and by now theyâre an automatic part of your day.
The end of the protocol, and where the study took its final measurement.
No, itâs your choice. But hundreds of customers have already come back for more. Hair grows slowly, and new hairs need time to gain length. Think of it like skincare: you donât stop the moment you see the first results. By month 6 the two minutes are already part of your morning and evening, so staying with it takes nothing new, just your next plan. And donât worry, nothing renews automatically.
Okay, thatâs the plan on paper. Has anyone done it?
Growth Serum is already part of the daily routine for women across Europe
Since we started selling Growth Serum, weâve sold thousands of bottles, and every restock has sold out again. Hereâs how a few of those women use it.
Iâm getting to the age when I should have less and less hair, but I have more and more, and itâs thicker. :)
Light texture, doesnât weigh hair down. The dropper measures nicely.
Thank you for such a good product. After 3 months the difference is already obvious.
Reviews are collected in our Shopify store and translated from Slovene. âVerified purchaseâ is shown only when a review is linked to a real order.
Good for them. How is a serum any different from what Iâve tried?
Shampoo rinses off. A serum stays on your scalp.
Shampoo sits on your scalp for about a minute, then almost all of it goes down the drain. EU safety scientists put whatâs left at about 1%.*
A serum isnât rinsed off, so 100% of it stays on your scalp to do the work.
| Growth Serum | Shampoos | Supplements | Hair oils | |
|---|---|---|---|---|
| Goes directly on the scalp | â | â | â never touches the scalp | â |
| Stays on, nothing to rinse out | â | â rinsed off | â not applied | â washed out |
| Clinically and dermatologically tested | â | â most arenât | â | â most arenât |
| Hair stays clean and non-greasy | â | â | â | â oily until washed |
Then you already know why a serum is the right format. What differs is whatâs in the bottle and whatâs behind it. For Growth Serum thatâs a clinical study on the finished serum, two ingredients you probably havenât tried, our help with keeping up the routine and a 180-day guarantee.
*Standard values from the EU Scientific Committee on Consumer Safety (SCCS Notes of Guidance, 12th revision, 2023): 0.01 for shampoo, 1.0 for products left on the skin. They describe how much of a product stays on the skin, not how well a product works.
Itâs different. But is it right for me?
This isnât for everyone. See if itâs for you.
Weâd rather lose a sale than have you start something that isnât right for you.
- youâre in perimenopause or menopause and shedding more than you used to
- your hair looks thinner or has lost volume
- you want a cosmetic you can use every day
- you finish what you start: two minutes, twice a day, for three months
- you want a difference in a week
- parts of your scalp have had no hair for years
- your hair loss is sudden, patchy or comes with other symptoms. Thatâs a question for a doctor, not a cosmetic.
- you already know youâll stop after the first bottle
If you found yourself in the first box,
hereâs what you start with.
Everything else your hair routine needs, on us.
They come with your first order, and none of them are random. Each one fits around your serum routine, so the rest of your hair care is covered too.
Thatâs what comes with it.
Now choose how far you want to go.
Start your protocol.
One payment. No subscription. Start today, and your first check is three months away, not âsometimeâ. Take Phase 1 and decide about Phase 2 at month 3, or take the whole protocol now.
Scalp MassagerWet Detangler
Pre Wash Mask sample
Hydro SerumExtra giftScalp MassagerWet DetanglerPre Wash Mask sample
Pre-wash maskExtra giftHydro SerumExtra giftScalp MassagerWet DetanglerPre Wash Mask sampleA lot in one box. But is it worth the money?
That depends on how much it bothers you.
If itâs something you notice now and then, a cheaper bottle may be all you want to spend on it. Pharmacy shelves have scalp lotions for a fraction of the price.
But if your brush fills up after every wash, you already know what youâve been paying for so far: products for the hair you can see. This time youâre paying for the scalp, where growth starts, and you know exactly when youâll see whether it works.
Paid once: 171,78 ⏠for the full six months, or 98,16 ⏠for Phase 1. Serum, gifts and the plan included. No subscription, nothing renews.
And if I do all of it and Iâm still not happy?
Then you get your money back. Even if the bottles are empty.
A month is too short to judge hair, so our guarantee runs for 180 days.
It covers your first order of a 3- or 6-month plan. If you start with Phase 1 and carry straight on to Phase 2, it covers both. The 180 days run from your first order and donât start again. A single bottle isnât long enough to judge, so it isnât covered.
We ask three things:
About the photos: they only show that you followed the protocol. You keep them and send them only if you ask for your money back. We donât judge your results. You decide whether youâre happy. They are never published or used in advertising without your written permission.
Fair enough. Whoâs making that promise?
A dedicated team from Slovenia you havenât heard of... yet.
Weâre SkinFairytale from Naklo, a small town in Slovenia. It all started in 2014 when our founder Katarina made a balm for her baby daughterâs skin.
Then came Growth Serum, which started the same way, only this time it was for Katarina herself. She has dealt with hair loss for a long time, and the final formula took more than two years to develop.
Now weâre taking Growth Serum beyond Slovenia, and Poland is one of our first stops. Nobody here knows us yet, but weâd like to change that, one routine at a time.
Gold innovation award 2026 · GZS Regional Chamber of Gorenjska
Good to know. But I still have a couple of questions.
Go ahead, ask.
Is it a medicine?
What exactly is in it?
Can it irritate my scalp?
Will my hair look greasy? Can I still style and colour it?
Can I use it while pregnant or breastfeeding?
Six bottles at once: do they keep?
When will I see results?
Itâs hormonal. Can a serum really do anything?
Hair comes out when I massage it in. Am I making it worse?
How much do I use, and how long does a bottle last?
Why twice a day?
What if I miss a day?
What happens after month 6? Do I have to use it forever?
Is this a subscription?
Can I try one bottle first?
How does the 180-day guarantee work?
What do you do with my photos?
Who am I buying from?
Delivery, payment and returns in Poland?
Didnât find your question? Ask in the chat. Our AI assistant answers right away, any time, and a real person from the team is there Monday to Friday, 8:00 to 16:00.
Before you choose, hereâs how it went for others.
These are our numbers so far, online and in shops.
Iâm thrilled with Growth Serum. It WORKS: I noticed a change in my hair after just one month. Iâve used it for two and a half months, since the very start of sales, and new hairs have started to grow. The structure of my hair is much better too, and a bit less falls out.
My hair is stronger and falls out less.
Iâve been using the serum for quite a while. Itâs simple, the result is visible, more hair.
Reviews from our Shopify store, translated from Slovene. *Study details above.
Now itâs your turn.
In six months, youâll be six months older anyway. What do you want your hair to look like when you get there?
- Growth Serum is a leave-in scalp serum.
- It takes two minutes, morning and evening, for three to six months.
- In an independent study, average hair density was 80% higher after six months.*
- And if you follow the protocol on a 3- or 6-month plan and youâre not happy, you have 180 days to ask for your money back, even with empty bottles.
P.P.S. No, it isnât a subscription. We checked twice.
*Instrumental measurement with a microcamera (Callegari 1930 Soft Plus). Independent study commissioned by SkinFairytale, n = 10, p = 0.00013 at 6 months. In the study the serum was applied once a day. Results vary between individuals.