Postpartum hair loss doesn’t start at the ends. It starts at the root.
Hair on the pillow, in the drain, on your baby’s clothes. A mask can’t reach the root, where new hair starts. Here’s a two-minute routine with a serum clinically tested to increase hair density, and a date to check it’s working for you.
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FREE
Pre-wash mask$56.29 -
FREE
Hydro Serum$35.65 -
FREE
Scalp Massager$16.38 -
FREE
Wet Detangler$19.13 -
FREE
Mask sample$3.43
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FREEPre-wash mask
$56.29 -
FREEHydro Serum
$35.65 -
FREEScalp Massager
$16.38 -
FREEWet Detangler
$19.13 -
FREEMask sample
$3.43
“It’s just postpartum. It’ll grow back on its own.”
Your hair was never fuller than when you were pregnant. Then, a few months after the birth, it started coming out. In the brush, in the shower drain, on the baby’s blanket.
Everyone gave you the same answer.
So you waited, and in between you did what you could. A gentler shampoo, a mask, biotin and collagen with your morning coffee. The ends felt softer, but the drain still needed clearing after every shower, and your ponytail feels like half of what it was, right when the christening and every first-year photo are coming up.
That’s a fair question.
Here’s what decides how much comes back.
Pregnancy pressed pause. Now it’s all falling at once.
For nine months, most of your hairs stayed in their growing phase. That’s why your hair looked so full. After the birth your hormones shift back, and a large share of those hairs move to the shedding phase almost at the same time.
That leaves three questions worth answering.
It’s hair you would have lost months ago…
During pregnancy, hairs that would normally have fallen out stayed in place. After the birth they reach the end of their cycle together, usually two to four months in, peaking around month four. That’s why it feels like so much, so suddenly. If that’s where you are, you’re right on schedule.
Maybe. But…
Nobody can tell you when the shedding stops, or how thick your hair comes back. Waiting is a gamble with no date on it. Every new hair starts in the follicle, and you can support that today.
They worked on the wrong end…
Masks and oils care for the lengths, and breakage is a different problem from hair falling out at the root. Shampoo is rinsed off in a minute. Biotin goes through your whole body first. None of it stayed at the follicle, where every new hair begins.
Waiting and caring for the ends both skip the same place: the follicle, where your new hair starts.
So first, one thing you can know for sure: how hair grows.
Every hair on your head keeps its own calendar.
Each hair grows, rests, falls out and is replaced, on its own schedule. That’s why losing some hair every day is normal: it’s usually put at 50 to 100 hairs a day.
The hair is actively growing. On a healthy scalp, around 85 to 90% of hairs are in this phase at any one time.
The hair stops growing but stays in place. When more hairs than usual are resting at once, hair looks thinner.
The old hair falls out and a new one starts in its place. From there it grows roughly one cm a month and the cycle repeats.
What this means for you. The handful in the shower right now is mostly hair that stopped growing weeks ago, around the birth. Whatever you start today, those hairs will still fall. By about month three, the hairs that were resting on day one have made way for new ones. That’s the first fair moment to compare.
And that changes the question from “how long do I wait?” to “how will I know this time?”
You need a plan, a date to check, and something from day one to compare against. In other words: a protocol.
A leave-in scalp serum and a two-minute routine, for less hair loss and denser hair.
Growth Serum is a light, water-based serum from SkinFairytale that you leave on your scalp. No rinsing, no greasy roots, no change to how you style or colour your hair.
What makes it a protocol is the plan around it: two minutes every morning and evening, a first check at month 3 and a second at month 6. You know when to look, and you’re never left guessing in between.
Remember the three questions? This is what the routine does about each one.
A pea-sprout extract that helps follicles move back into their growing phase.
Start now, with a first check at month 3, once new hair has had time to start.
It stays on your scalp, never rinsed off, so it works all day.
And this time you’ll know: a photo on day one, a check at month 3 and month 6.
What does that look like on an ordinary day?
Two minutes in the morning. Two in the evening.
The same three steps each time. Why twice? It gets you the same results as the study and turns into a habit you don’t skip.
The two minutes aren’t the hard part. The hard part is the stretch when you’ve done everything right and the mirror still looks the same.
So you won’t be doing it alone: we email you each month with what’s normal at that stage, and remind you when it’s time to take your check-in photos. Breastfeeding? It’s safe to use while you are.
“I’m almost five months after giving birth and my hair started falling out far more than normal. After two weeks of using it twice a day, plus a massage with the massager, I’m losing less. It’s much too early to judge density, but for the shedding it really works. 🍀”
That’s the how. Now the why: what’s in the bottle?
You’ve tried biotin. You’ve tried caffeine. You haven’t tried these two.
The shampoo, the biotin, the mask another mum swore by: read the labels and the same few names keep coming back. Growth Serum has those too. But it’s built around two plant-derived ingredients you probably haven’t tried yet.
An extract of pea sprouts, developed in Switzerland. Helps reduce hair loss and stimulate hair growth.
Made from the cells of the turmeric plant (Curcuma longa). Helps reduce hair loss and supports fuller-looking hair.
Plus the ones you know, for scalp care, in a base of rosemary water:
Silicone-free · No added fragrance · Vegan
Both are plant-derived, and the serum is dermatologically tested. It’s a cosmetic, not a medicine.
But new doesn’t mean better. How do I know any of this works?
Don’t take our word for it. Look at the measurements.
An outside lab used a microcamera to count the hairs on the same patch of scalp in people aged 25 to 65: before Growth Serum, after 3 months and after 6 months. Here’s what it found.
Month 3 and month 6 are also when you take your own check-in photos.
Tested on the serum itself. The finished Growth Serum, not single ingredients by themselves.
Measured, not judged. A 400× microcamera measured and recorded the result. Nobody was asked how their hair “felt”.
Run by an outside laboratory. We commissioned the study. They ran it and analysed it, and the result is statistically significant.*
Read the full clinical study (PDF) →
What do the numbers mean?
Each circle marks one follicle, an opening in the scalp, and the number shows how many hairs grow from it. More circles, and more 2s and 3s, mean denser hair on the same patch of scalp.
*Instrumental measurement with a microcamera (Callegari 1930 Soft Plus). Independent study commissioned by SkinFairytale, n = 10, p = 0.00013 at 6 months. In the study the serum was applied once a day. The 3-month figure was not tested for significance on its own. Results vary between individuals.
What do those six months look like for me?
Your protocol, month by month
The protocol has two phases. Phase 1 takes you to your first check at month 3. Phase 2 takes you on to month 6.
From your start photo to your first check.
Twice a day, in between feeds. The hair falling now had stopped growing before you started, so a full brush in month 1 is normal.
The month you’d usually start wondering if it works. This time your first check is already on the calendar.
The first fair moment to compare your hair with the start, and right where the study took its first measurement.
Here, you decide. Carry on to the full six months, where the study measured the biggest change, or stop here if this was enough. Until you confirm, nothing ships automatically.
The same routine, up to the full six months.
Same two minutes, morning and evening, and by now they’re an automatic part of your day.
The end of the protocol, and where the study took its final measurement.
No, it’s your choice. But hundreds of customers have already come back for more. Hair grows slowly, and new hairs need time to gain length. Think of it like skincare: you don’t stop the moment you see the first results. By month 6 the two minutes are already part of your morning and evening, so staying with it takes nothing new, just your next plan. And don’t worry, nothing renews automatically.
Okay, that’s the plan on paper. Has anyone done it?
Growth Serum is already part of the daily routine for women across Europe
Since we started selling Growth Serum, we’ve sold thousands of bottles, and every restock has sold out again. Here’s how a few of those women use it.
My hair is stronger and falls out less.
Light texture, doesn’t weigh hair down. The dropper measures nicely.
Thank you for such a good product. After 3 months the difference is already obvious.
Reviews are collected in our Shopify store and translated from Slovene. “Verified purchase” is shown only when a review is linked to a real order.
Good for them. How is a serum any different from what I’ve tried?
Shampoo rinses off. A serum stays on your scalp.
Shampoo sits on your scalp for about a minute, then almost all of it goes down the drain. EU safety scientists put what’s left at about 1%.*
A serum isn’t rinsed off, so 100% of it stays on your scalp to do the work.
| Growth Serum | Shampoos | Supplements | Hair oils | |
|---|---|---|---|---|
| Goes directly on the scalp | ✓ | ✓ | ✗ never touches the scalp | ✓ |
| Stays on, nothing to rinse out | ✓ | ✗ rinsed off | – not applied | ✗ washed out |
| Clinically and dermatologically tested | ✓ | ✗ most aren’t | ✗ | ✗ most aren’t |
| Hair stays clean and non-greasy | ✓ | ✓ | ✓ | ✗ oily until washed |
Then you already know why a serum is the right format. What differs is what’s in the bottle and what’s behind it. For Growth Serum that’s a clinical study on the finished serum, two ingredients you probably haven’t tried, our help with keeping up the routine and a 180-day guarantee.
*Standard values from the EU Scientific Committee on Consumer Safety (SCCS Notes of Guidance, 12th revision, 2023): 0.01 for shampoo, 1.0 for products left on the skin. They describe how much of a product stays on the skin, not how well a product works.
It’s different. But is it right for me?
This isn’t for everyone. See if it’s for you.
We’d rather lose a sale than have you start something that isn’t right for you.
- your hair started falling out a few months after giving birth
- your hair looks thinner or has lost volume
- you want a cosmetic you can use every day
- you can find two minutes, twice a day, for three months (yes, even now)
- you want a difference in a week
- parts of your scalp have had no hair for years
- your hair loss is sudden, patchy or comes with other symptoms. That’s a question for a doctor, not a cosmetic.
- you already know you’ll stop after the first bottle
If you found yourself in the first box,
here’s what you start with.
Everything else your hair routine needs, on us.
They come with your first order, and none of them are random. Each one fits around your serum routine, so the rest of your hair care is covered too.
That’s what comes with it.
Now choose how far you want to go.
Start your protocol.
One payment. No subscription. Start today, and your first check is three months away, not “sometime”. Take Phase 1 and decide about Phase 2 at month 3, or take the whole protocol now.
Scalp MassagerWet Detangler
Pre Wash Mask sample
Hydro SerumExtra giftScalp MassagerWet DetanglerPre Wash Mask sample
Pre-wash maskExtra giftHydro SerumExtra giftScalp MassagerWet DetanglerPre Wash Mask sampleA lot in one box. But is it worth the money?
That depends on how much it bothers you.
If it’s something you notice now and then, a cheaper bottle may be all you want to spend on it. Pharmacy shelves have scalp lotions for a fraction of the price.
But if you’re clearing the drain after every shower, you already know what waiting has cost you so far: months. This time there’s a date: you know exactly when you’ll see whether it works.
Paid once: $236.42 for the full six months, or $135.10 for Phase 1. Serum, gifts and the plan included. No subscription, nothing renews.
And if I do all of it and I’m still not happy?
Then you get your money back. Even if the bottles are empty.
A month is too short to judge hair, so our guarantee runs for 180 days.
It covers your first order of a 3- or 6-month plan. If you start with Phase 1 and carry straight on to Phase 2, it covers both. The 180 days run from your first order and don’t start again. A single bottle isn’t long enough to judge, so it isn’t covered.
We ask three things:
About the photos: they only show that you followed the protocol. You keep them and send them only if you ask for your money back. We don’t judge your results. You decide whether you’re happy. They are never published or used in advertising without your written permission.
Fair enough. Who’s making that promise?
A dedicated team from Slovenia you haven’t heard of... yet.
We’re SkinFairytale from Naklo, a small town in Slovenia. It all started in 2014 when our founder Katarina made a balm for her baby daughter’s skin.
Then came Growth Serum, which started the same way, only this time it was for Katarina herself. She has dealt with hair loss for a long time, and the final formula took more than two years to develop.
Now we’re taking Growth Serum beyond Slovenia, and Poland is one of our first stops. Nobody here knows us yet, but we’d like to change that, one routine at a time.
Gold innovation award 2026 · GZS Regional Chamber of Gorenjska
Good to know. But I still have a couple of questions.
Go ahead, ask.
Is it a medicine?
What exactly is in it?
Can it irritate my scalp?
Will my hair look greasy? Can I still style and colour it?
Can I use it while pregnant or breastfeeding?
Six bottles at once: do they keep?
When will I see results?
It’s postpartum. Shouldn’t I just wait?
Hair comes out when I massage it in. Am I making it worse?
How much do I use, and how long does a bottle last?
Why twice a day?
What if I miss a day?
What happens after month 6? Do I have to use it forever?
Is this a subscription?
Can I try one bottle first?
How does the 180-day guarantee work?
What do you do with my photos?
Who am I buying from?
Delivery, payment and returns in Poland?
Didn’t find your question? Ask in the chat. Our AI assistant answers right away, any time, and a real person from the team is there Monday to Friday, 8:00 to 16:00.
Before you choose, here’s how it went for others.
These are our numbers so far, online and in shops.
As with anything, discipline and persistence matter. I bought the serum at launch and later stocked up. Together with the pre-wash mask and the protective serum, my (balayage) hair has become nicer. This serum really works: I have lots of new young hairs, and they’ve grown surprisingly fast.
Great product, doesn’t make my hair greasy. I’ve been using it for two months and I’m noticing new hairs at the front of my scalp.
I’ve used it for 1 month and I’m noticing visible changes. An excellent product for me.
Reviews from our Shopify store, translated from Slovene. *Study details above.
Now it’s your turn.
In six months, your baby will be six months older anyway. What do you want your hair to look like in the first-birthday photos?
- Growth Serum is a leave-in scalp serum.
- It takes two minutes, morning and evening, for three to six months.
- In an independent study, average hair density was 80% higher after six months.*
- And if you follow the protocol on a 3- or 6-month plan and you’re not happy, you have 180 days to ask for your money back, even with empty bottles.
P.P.S. No, it isn’t a subscription. We checked twice.
*Instrumental measurement with a microcamera (Callegari 1930 Soft Plus). Independent study commissioned by SkinFairytale, n = 10, p = 0.00013 at 6 months. In the study the serum was applied once a day. Results vary between individuals.